What every Homeowner Should Know Before Listing
Great marketing leads to more significant profit. Businesses of all sizes put considerable effort into marketing for this reason, and the same is true for your home. If you want to sell at maximum value in the shortest possible time, you need great marketing. It's the most critical aspect of your listing and it relies entirely on your listing agent. This is more true than ever in the current financial climate.
In our local real estate market, the quality of home listings varies widely. At one end of the spectrum, you'll find homes presented online with handheld cell phone photos and no additional marketing services. At the other end, you'll find home listings with professional photos, 3D tours, professional interior and exterior video, and an aggressive marketing plan utilizing both digital and print media. And here's the incredible part: a brokerage that provides an excellent, value-building marketing plan for your home often charges no more than a brokerage that provides minimal listing services.
If you can get better service at no extra cost, the choice is clear: hire an agent who will build value in your home with a great marketing plan.
Listing With Pinedale Properties
The Pinedale Properties team offers a range of listing services with a few specific goals: maximize your home’s sale price, minimize your home’s time on the market, and provide you with a great, hassle-free experience. We accomplish this with a combination of custom marketing, professionalism, hard work, local expertise, and a team of agents we think you’ll enjoy working with.
Building Value in Your Home
The Elements of Our Real Estate Marketing Plan
Professional Real Estate Photography
This is the centerpiece of your home listing and the most basic service you should expect from your listing agent. Your feature listing photo, usually taken from the best exterior vantage point of your home, will be responsible for capturing buyer attention online amongst the hundreds of other listings on the market. This photo should express the essence of your home at a glance and generate enough interest for a viewer to click to learn more. The rest of your photo gallery should feature each aspect of your home with the same standard of quality. Professional real estate photography presents your home at its best and is the first step in building its value in the eyes of buyers.
Online 3D Tour
Matterport 3D tour technology allows us to show your home virtually before scheduling a showing in person. When buyers take the 3D tour and then decide to ask for a showing, we know they are serious about considering your home because they’ve seen the layout and many details that photos may not capture. 3D tour technology allows buyers to return for a second look after an in-person showing and to measure rooms and wall space to plan for furnishings. This marketing tool also allows us to call out all the unique selling points of your home. With use of the labeling feature, we can list details about finishes, architectural features, technical information like insulation value and more.
Real Estate Video
Quality real estate video is one of the least common listing services offered to homeowners in our market, but it’s a great marketing tool that we think is worth offering. Think of a real estate video like a movie trailer. Using just a few scenes with good cinematography and music, the goal is to make an emotional connection with the viewer that generates enough interest to elicit a showing request so they can see the whole “picture.” An additional benefit of video is discoverability for your home on Youtube, which is one of the world’s largest search engines in its own right.
Digital Marketing
Digital marketing is built into the Multiple Listing Service (MLS), which most agents in our area have access to. Once a listing is entered in the MLS, it automatically syndicates to Realtor.com, Zillow, and around 60 lesser-known real estate sites. This isn’t a unique marketing feature, it is common to everyone on our MLS. Your home will be visible on Realtor.com and Zillow next to every other home on the market, and this is why we want our listings to have a great visual presentation, beginning with professional photography. However, there are buyers who may not be tracking the market daily and won’t engage until they see an ad with their ideal home appear in front of them. There are also people who have friends and family members looking to move to this area and will take interest and spread the word if they see a home like yours appear in an online ad. Digital marketing is all about casting a wider net than the MLS does. Through Google ads, Facebook, Instagram, and Youtube, we can cover a lot more ground than popular real estate sites cover on their own. And these ads feature your home specifically, driving traffic to a web page on our site designed to showcase your home.
Print Marketing
A newspaper ad may first come to mind when you hear the term “print marketing.” We have something a little different in mind, however. Once your home is listed, we can cover your neighborhood with “just listed” postcards featuring your home. Similar to our goals in digital advertising, we’re looking for someone nearby who may be looking to upsize or downsize in the same area, or who has a friend or family member looking for a home in that area. The second way we advertise your home in print is via a powerful tool we call a listing album. Unlike the typical 8.5” x 11” MLS printouts buyers receive at most showings, we provide an elegant, full-color, multi-page publication that is more like a magazine. The idea, again, is to build value in your home. Something of this quality isn’t quickly thrown away. After a showing it ends up lingering in a buyer’s car, home, or office as an enduring reminder of your home. Feedback on our listings albums has been very positive from both buyers and sellers, proving just how valuable a marketing tool they can be.
Custom Web Page
This page works hand-in-hand with our digital advertising campaigns. When a viewer clicks your home’s ad, this is the destination. We feature your home’s photos, listing description, 3D tour, and video. We also include a link to the rest of the detailed information about your home included in the MLS listing.
If you have a home sale coming up and want to take advantage of the many services we offer, please fill out the contact form below and one of our agents will be in touch. Thanks for your time and interest in Pinedale Properties, we look forward to serving you!